Another view of assessment

This New York Times editorial, outlines methods of assessing students that evaluate actual learning.  The challenge of these methods is that they are more time consuming and harder to standardize.  The testing industry has become institutionalized and it will be nearly impossible to move off of the bubble tests used in every state to measure learning (thought we may computerize the tests; relegating the Number 2 pencil to history).  They may not be good measures of student learning, but they are cheap (relative to other methods) and the public has come to accept them as legitimate.

How can we move to more affective measures of learning if current standardized testing methods are no longer challenged as legitimate?